Business Basics - Your Products
You once had a remarkable vision but the reality of your product is far from what it meant to be. Have you realized what you offer as your product is great but your bottom line is not in a good shape? Or, you believe your resources are limited which makes it impossible for you to promote what you think it’s best. I am glad you have passed your denial stage. You would be capable of welcoming the change when you overcome your delusions. Let’s take a closer look and go through what I call product success points. In order for your business to thrive: - Your customer should be able to relate to your products, so don’t make it sophisticated, make it easy to understand - Your product needs to be in line with your target audience, be careful who you are servicing (Age group, social class, earnings’ bracket,…) - Your product has to be scalable which leads to a satisfying sales rate . The math is simple, you earn more when you sell more - Make sure your product stands out, Others a...